Privacy Policy
| Privacy Policy |
| Personal Data |
| Butik El safeguards your personal privacy and always strives to protect your personal data in the best possible way. Butik El's goal is to comply with all applicable laws and regulations for personal data protection. This policy will help you, among other things, understand what kind of information Butik El collects and how it is used. By approving the policy on the Website in connection with a purchase or submission of information, you consent to the processing of your personal data in accordance with the following. |
| Butik El i Sverige AB, “Butik El”, corporate registration number 559100-8668, Sjölanda kätten 3, 461 96 Sjuntorp, Sweden, is the data controller for the processing of your personal data. |
| What personal data do we process? |
| We will process the personal data that you provide or have provided to us or that we have collected on the Website through cookies. The personal data that Butik El processes includes your personal identification number, name, gender, email address, purchase, payment, and order history, payment and credit card number, delivery address, IP address, and phone number. |
| How do we use your personal data? |
| The data may be used for identification, direct marketing, customer surveys, newsletters, and for statistical purposes.
The data will also be used for mail, SMS, and email dispatches, as well as for marketing and information via telephone. You can contact us at any time to opt out of marketing to you as a customer. We include an option in every dispatch for you as a customer to unsubscribe from marketing via email or SMS. |
| Butik El uses Google's advertising services. The advertising functions that Butik El uses via Google Analytics are interest-, demographic-, and remarketing-based targeting methods. You can read more about Google's collection, sharing, and use of data here. |
| The data may also be used to analyze purchasing habits in order to provide you with relevant information and marketing, and to improve the Website, payment solutions, and payment processes.
Processing for the purpose of improving payment solutions and payment processes may include processing where your personal data, including your personal identification number, is transferred to other companies within the Butik El group and third-party providers to be used as analytical basis. The personal data may also be combined with data from other registers, e.g., credit information registers. |
Processing of personal data during paymentWhen making a purchase on our website, your personal data – including your personal identification number – may be processed by our payment providers for the purpose of handling payments, performing identity verification, credit checks (if applicable), and preventing fraud. The processing is carried out in accordance with applicable data protection legislation (GDPR) and based on the following legal grounds: performance of a contract and legitimate interest. We use the following payment providers: KlarnaIf you choose to pay with Klarna, personal data (e.g., name, address, contact details, and personal identification number) may be transferred to Klarna AB. Klarna uses this data to determine if you can be offered invoice, partial payment, or direct payment, and to perform necessary credit checks. See Klarna's data protection policy: https://www.klarna.com/se/dataskydd/ PayPalWhen paying via PayPal, information such as name, email address, and payment information is transferred to PayPal (Europe) S.à r.l. et Cie, S.C.A. The personal data is used to process the payment and protect against fraud. PayPal may transfer data to countries outside the EEA, but takes protective measures in accordance with GDPR. See PayPal's privacy policy: https://www.paypal.com/se/webapps/mpp/ua/privacy-full |
| The use of the data may involve combining it with other registers, both within and outside the EU, and transferring your personal data to, and processing it by, other companies within the Butik El group for the aforementioned purposes in accordance with applicable laws and regulations.
The data may also be combined or shared with authorities or our collaboration partners for purposes such as printing and distribution, as well as payment intermediaries and credit companies for payment or credit reporting. Butik El always exercises the utmost caution in such cases. |
| By approving the policy on the Website in connection with a purchase or submission of information, you consent to.
We use certain services that may involve the transfer of personal data to countries outside the EEA (European Economic Area). This includes, among others:
We have taken necessary protective measures, including the use of SCCs, to ensure that your data is processed securely. You can contact us for more information about transfers and protective measures. |
| If all or parts of Butik El's business are sold or integrated with another business, your personal data may be disclosed to our advisors, any buyer and their advisors, and further transferred to the new owner of the business. |
| How do we protect your personal data? |
| To keep the personal data we process safe, we have implemented several security measures;
We have implemented security routines and technical and organizational measures to protect your personal data, such as browser certification technology. Furthermore, we have appropriate firewalls and antivirus programs to protect and prevent unauthorized access to the network. Access to the areas where personal data is stored is restricted, and employees are required to identify themselves for access. |
| Butik El also uses, among other things, SSL (Secure Socket Layer), which is a protocol for secure transfer of data via the Internet (or other networks).
As a customer, you need to check that SSL is not disabled in your browser settings. To prevent unauthorized access when processing your debit or credit card number, one-way encryption is also used. |
| How long is my personal data stored? |
| If you have consented to be a registered customer/member of Butik El, your data will be stored until you unsubscribe.
You can unsubscribe as a customer at any time. If you do not register as a customer/member, your data will be stored for as long as necessary based on legal requirements or to fulfill Butik El's commitments to you, e.g., to meet delivery and warranty obligations. Regardless, your data is never stored longer than permitted by applicable personal data legislation and the accounting law. |
| Access to, updating and correction of your personal data |
| According to applicable personal data legislation, you have the right to receive information once per calendar year, free of charge, about what personal data is being processed about you, regardless of how it was collected. If you wish to receive such information, you must submit a written request to us.
According to applicable personal data legislation, the request must be sent signed by you by mail to the address specified on the Website. It cannot therefore be sent by e-mail. |
| Butik El wants to ensure that your personal data is accurate and up-to-date.
If any of the information you have provided to Butik El changes, for example, if you change your email address, name, or payment details, or if you wish to close your user account, please provide Butik El with correct information by sending an email to: Butik El. |
| Your personal data will not be processed for direct marketing purposes if you object to such processing. You have the right to withdraw a given consent for the processing of personal data at any time. Such withdrawal may be limited to only apply to a part of the processing, for example, that which concerns direct marketing. |
| Links |
| The Website may contain links to other websites.
This Privacy Policy applies only to the Website. When you are linked to another website, you should read the privacy policy that applies to that page. Note that Butik El is not responsible for other websites' processing of your personal data. |
| Changes to the Privacy Policy |
| Butik El reserves the right to make changes to this Privacy Policy at any time, to the extent that the changes are necessary to remedy disruptions or to meet new legal or technical requirements. All changes to this Privacy Policy will be published on the Website. |
